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Marketing research is at the heart of addressing the four p’s of marketing: product, price, place and promotion that is, the product must satisfy a need, be priced at the right level in a place where it will be seen by the right people and promoted to generate sales the proposal is a rationale. Marketing research of pepsi : pepsico, incorporated (nyse: pep) is a fortune 500, american global corporation headquartered in purchase, harrison, new. Pepsi perfect marketing plan the pepsi cola company has after doing research also has introduced different size of bottles offered at lower prices. Market research is a must for any business -- but before you start, you need a detailed marketing research proposal here's how to make one.
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